Tracy Shank knew that no matter where she ended up, she wanted to be as hands-on with the business as possible. She also knew her undergrad degree in journalism might not be entirely fulfilling. So rather than simply hunker-down, suck it up and work the nine-to-five grind putting pen to paper, Tracy decided to go back to school.
Receiving a Masters in entrepreneurship, Tracy got involved in the rich startup culture of Gainesville, Florida, leading her to various marketing roles in tech-based companies and now her own company. At Start Marketing Me, Tracy's job is to provide clients and partners with sound marketing advice and thorough follow-up, a frusration she says is common. It's a challenge Tracy tackles with creativity and an eye for the next big thing. "I look at my job as a form of continued education that I'm more than happy to throw myself into."