Brook Jay and her business partner, Sarah Eck-Thompson, launched All Terrain because they noticed brands were missing the mark when it came to connecting with consumers. While businesses from big to small were doing a whole lot of talking, customers weren’t doing a whole lot of listening. What was missing? Authentic experiences that connected with consumers. This new type of thinking helped All Terrain leave marketing and advertising convention in the dust.
Whether creating pop-up denim shops that replace size with empowerment for Special K or warming up Black Friday shoppers with Dyson, Brook and her team at All Terrain are committed to leaving a mark for their clients. And they’re doing just that, working with Fortune 500 companies and winning awards – most recently a Gold at the REGGIE’s – for totally out-of-the-box thinking. It’s no wonder that Brook admits it’s one of the things that keeps her up at night. “I think about maintaining our originality and coming up with game-changing ideas,” she says.
While that sounds like a full-time gig in itself, Brook assures us that a well-maintained Outlook calendar and “good gut instincts” are a few of the keys to success in a career built on throwing out the roadmap. We might just throw out the roadmap too if it leads to spending time with Beyoncé.