Brook Jay and her business partner, Sarah Eck-Thompson, launched All Terrain because they noticed brands were missing the mark when it came to connecting with consumers. While businesses from big to small were doing a whole lot of talking, customers weren’t doing a whole lot of listening. What was missing? Authentic experiences that connected with…
Leading Ladies
A Seat at the Table With the Women of Instrument
We’re excited to introduce our new series, A Seat at the Table, where you’ll get the opportunity to hear from dynamic women who work together at the same company. Their specific roles may be varied, but their message is the same: It’s time for more women to join them in shaping today’s business world. Grab your coffee…
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Leading Ladies
Jakki Mohr
Teaching and technology is what makes Regents Professor Jakki Mohr tick. A senior faculty member in the University of Montana School of Business Administration, she’s built her career on being at the forefront of marketing high tech products and services. In fact, she’s received international acclaim for her educational book also authored by Sanjit Sengupta…
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Leading Ladies
Seat at the Table with the Women of WONGDOODY Seattle
We’re excited to introduce our new series, A Seat at the Table, where you’ll get the opportunity to hear from dynamic women changing the face of business who all work together at the same company. Their roles may be varied, but their message is the same: It’s time for more women to join them in shaping…
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Leading Ladies
Sara Friedman
Many young women dream of a job in the beauty industry – wondering what it would be like to create the hue in our favorite eye shadow or that perfect shade of fuchsia lipstick. Sara Friedman’s job is to market those very products for iconic beauty brand Mary Kay, but when she started college she…
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Leading Ladies
Christina DeGuardi
Christina DeGuardi isn’t afraid to admit that she, not so unlike many of us, sometimes struggles with maintaining a healthy lifestyle. As senior vice president of marketing, branding and communications for Crunch, a health club chain, it’s an important realization that Christina says allows her to personally relate and market to her company’s clients and potential…
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Leading Ladies
Paige Mariah Delaney
As a recent graduate, Paige Mariah Delaney — like most young adults — was really nervous about her next steps and exactly where she should begin her career. After hours of online job searching (“Indeed.com became my best friend!” she jokes), Paige came across a posting for a marketing coordinator at One Hope United, a…
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Leading Ladies
Katie Bisbee
Ask Katie Bisbee about work-life balance, and she’ll tell you she loves her job, which makes it hard to feel like there’s much lacking in the balance department. As the chief marketing officer of DonorsChoose.org, an online charity where teachers post requests for classroom supplies and donors choose (get it?) which projects to support. “I feel…
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Leading Ladies
Paige Campbell
If you had asked then-college freshman Paige Campbell where she saw herself 20 years down the road, her answer wouldn’t have matched up with where she’s at today. A student interested in design, Paige didn’t discover her passion for advertising and public relations until her participation in a national competition her senior year. Fast forward…
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Leading Ladies
Kou Moore
Founding Peppersoup Media, a company all about brand management and marketing socially responsible companies, started as a simple volunteer job for Kou Moore. A geneticist by day, Kou lent her skills as a blogger to help friend and Project Runway runner up, Korto Momolu, expand her social reach as she grew her empire from reality…