Witty, frank and smart, Sweden-based Therese Rönnbäck is a girl who won’t take “no” for an answer. As the communications editor for the European Union-financed project, The Best Trip, the goal of her work is to convince Sweden’s citizens through advertisements, radio spots, etc., to use public transportation. As someone who’s always been drawn to the creative side of marketing campaigns, she is finding a new challenge in working directly with clients. Therese believes you should work hard, but not forget that there is more to life than work — it’s worth living.