Andrea Metcalf is a lifestyle expert who believes that, "Living a healthy lifestyle is all about making small changes that lead to big results."
She's shared that belief as a fitness teacher and has trained clients on the subject of nutrition and health for more than 27 years. Her inspiring and approachable personality has helped her build a reputations as a nationally known fitness expert who's been on "The Today Show," Oprah.com, Shop NBC and weekly NBC and BETTER TV segments. Andrea has a series of fitness DVDs called PainFree, Pt-2-Go and three new ones geared toward helping aging Americans stay active called, Keeping Fit Cardio, Pilates and Strength. Her book, "Naked Fitness," was released in 2010. Andrea firmly believes everyone has something to offer and says meeting inspirational people is one of her favorite activities, along with spending time with her kids and dog.
How did you discover your current job?
I started in media when a gal introduced me to a TV producer for NBC weekends. I pitched her story after story and soon found myself less in the gym and more in front of a camera and computer. I a made ton of cold calls, as well as networked and persisted in connecting with people until I produced and hosted my first TV show in Chicago, which turned into a hosting job and regular segment as a fitness expert on national TV. I became a writer, author, blogger, avid tweeter, Facebooker and crazy-about-Web person who marketed to clients. I created myself as a brand representing living a healthy life.
What is your typical day like? What types of things do you do in your job?
There is no typical day other than always checking emails, Facebook and Twitter. Two days a week I am taping for different television programs, including my own, as well as meeting people for business lunches/dinners/teas to see how we can help one another in these crazy industries. It's lots of people time and constant writing. I blog for almost nine different sites including my own. I create marketing packages for products on multiple distribution levels: Web video, Web blog, social media channels and traditional TV packages, as well as in-person conferences, meetups, classes and lectures. I also have my hands in corporate wellness projects with speaking engagements and trying to motivate people to move. The common thread in everything I do is improving one's lifestyle to create the dream life of health, happiness and good fortune.
What is the most rewarding part of your job? The most challenging?
Helping people and hearing from them is the best part. Whether it's consulting a weight loss client or a career-climbing client, I love this part of my job. I love being in front of the camera and bringing a story to life. The most challenging part of my job is connecting all the pieces. Every campaign isn't a winner, and I may spend many days or weeks developing something that doesn't work out. It's hard putting together those decks that you really believe are winners but that putter out with clients. But there's always something that shines in each day -- the key is to focus on it!
What is the biggest personal sacrifice you have to make because of your job?
My travel is the best and worst part of my job. I'm so discombobulated when I return from a trip. I can't say I gave up marriage for my job, but I had to find myself and see if I was strong enough to do what I think I'm destined to do. I surely am on the look out for that right person, but I find that I rarely have time to meet that "guy" who truly fits my lifestyle, but time will bring it when I'm ready.
What is one lesson you've learned in your job that sticks with you?
Always give back! I am always thinking in my business about who I know that can help this person, whether it's business or their health. Don't be afraid to connect people; it always pays back bigger than you can imagine. There are so many connections that I think people are afraid to share. If I have someone you need to know, I am happy to pass it along. I think big and don't get stuck on the small stuff.
What do you feel is the biggest challenge for women today, particularly females in your industry?
Sometimes the biggest challenge is finding balance. As women we are nurturers, and we forget to take care of ourselves. Although I'm so passionate about health, I even find myself slipping and skipping workouts and meals. I am lucky enough to have the time on airplanes and while at amazing places I get to visit for my job, to reset and to take time to think, plan and refocus. I am grateful for these reflections and need to make more time for it on a regular basis. I may not always be making the most money, but I have had the most amazing experiences. Do not value yourself in dollars. As long as you can pay the bills, your passion will bring wealth ... as least I'm hoping so!
Who are your role models?
Madonna, Oprah, Martha Stewart, Bethany Frankel, Jeannette Joy and Gail Goodwin are all amazing leaders in marketing and building brands that help others. Some of them you may know, and some you may need to get to know.
What are some of the rules you live by?
Give back. Be grateful. Believe in yourself and your dreams.
What advice do you have for girls who want to be in your industry?
Start now! Your networks are bigger than you think. Always have a business card even if you don't have a job. Seek out people in social media who are in your career (or desired career), and don't be afraid to reach out and connect with them. Let me know if I can help. I'm always up for a good email chat, tweet or Skype!
Where do you see yourself five years from now?
I see myself on national TV exploring the world.
Is there anything else you would like to add?
Don't be afraid to create your life and career. This is a world of possibilities, and there are many paths to get there. Dream big and try. Hard work pays off, and always appreciate where you are, who you are with and how you got there. It doesn't matter what your degree is in or where you start off. It matters that you work hard, be true to your passion and live your best life.