Christina DeGuardi isn’t afraid to admit that she, not so unlike many of us, sometimes struggles with maintaining a healthy lifestyle. As senior vice president of marketing, branding and communications for Crunch, a health club chain, it’s an important realization that Christina says allows her to personally relate and market to her company’s clients and potential clients. With an expanding international presence and rapidly growing competition in the fitness industry, Crunch needs that personal connection to succeed.
In addition to personally relating to the feelings of the gym-goer and (sometimes) gym-avoider, Christina also brings an innovative approach to Crunch’s marketing challenges with years of agency experience managing premier global brands. And while working on big accounts like Burger King might seem a far stretch from the world of selling good health, it has worked well for Christina as she’s successfully helped grow the Crunch brand.