A chronic doodler, Danielle Kritz started making her own jewelry as a creative outlet.
The then-veterinary technician got her start with beading before taking the leap into metalsmith techniques, like hand stamping. And what began as creative exploration led to River Valley Jewelry, Danielle's custom jewelry line on Etsy.
Featuring a minimalist aesthetic, Danielle's designs are custom creations that allow her to connect with her customers' unique stories. Danielle's creations are now worn by movie stars, country singers and thousands of happy customers around the world. Despite her hard work, it's a success story that sometimes even surprises Danielle. "Knowing that I'm building a successful business based on products I design and make with my own two hands, that people LOVE, just blows my mind."