Becca Apfelstadt

“I’ve actually never had a resume!” We’re going to jump out on a limb (soon-to-be-reveled pun 100% intended) and say that treetree co-founder and CEO Becca Apfelstadt is one of very few successful advertising agency owners who can say that. Starting her career before most girls even decided what to wear for prom, and quickly…

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Lucy Postins

Lucy Postins, founder and CEO of pet food brand Honest Kitchen, can tell you one thing for sure: a homemade, raw food doggie diet yields amazing results, but it’s also “super time consuming and messy.” While Lucy’s healthy, whole food solution was doing amazing things for her dog’s skin and ear problems, Lucy wasn’t loving…

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Rebecca Minkoff

Rebecca Minkoff was only 18 when she uprooted from San Diego to New York City to pursue the dreams she had cultivated while creating costumes in high school. A five-piece collection and one trendsetting “I love New York” t-shirt later (it received press from Jay Leno to Us Weekly), Rebecca had her first big hit in…

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Amanda Slavin

Amanda Slavin had every intention of being a teacher. Receiving an undergraduate degree and a Master’s in Curriculum and Instruction, her path seemed set – teach and connect with students daily by keeping them engaged. Instead, she ended up in marketing. And she just so happens to be really, really good at it. “Brand marketing…

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Annie Franceschi

As a young girl Annie Franceschi used to wish upon a star that she’d one day write movies. After graduating, she moved to Los Angeles where she worked her way up in the film industry to her dream job at her dream company – Disney – writing story presentations for upcoming films. During her time…

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Adriana Botti

Adriana Botti’s decision to start Little Words Project, a pay-it-forward movement in the shape of a friendship bracelet, was an impulsive one. Borrowing from an activity she had started with her college sorority, Adriana saw an opportunity to produce a “kindness bracelet” that could be used by girls of all ages to bring one another…

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Sarah Arel

Let’s face it: having a successful career and having a favorite menu item at every local take-out joint can often go hand-in-hand. But while the #7 fried rice combo can be tasty, it can also be less-than-healthy and uninspired, lacking the reassurance and comfort that comes with a homemade meal. Enter Sarah Arel, co-founder of…

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Ariana Pierce

Ariana Pierce created Superstar Nail Lacquer because she saw a need. Realizing there was opportunity in the market for a beauty product that was as eco-conscious as it was fashionable, Ariana went to work connecting the dots in ways that got her noticed. And while fact that her nail lacquers gracing both the pages of…

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