Allison Dorst founded Pinks and Greens because of one problem: the inability to find stylish, yet functional golf clothing for women. Frustration ever mounting, Allison eventually realized her solution might also be an opportunity — there was a clearly defined gap in the market begging to be filled. Armed with her own experience, a lot…
Leading Ladies
Jessica Wicklund
[Welcome to I Want Her Job's Women at Microsoft Week! Today's article is the fourth in a series of five that will help you find out what it's like — and how you can — land your dream job at one of the biggest companies changing the face of business.] Although Jessica Wicklund has followed an unconventional career path…
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Leading Ladies
Danielle Kritz
A chronic doodler, Danielle Kritz started making her own jewelry as a creative outlet. The then-veterinary technician got her start with beading before taking the leap into metalsmith techniques, like hand stamping. And what began as creative exploration led to River Valley Jewelry, Danielle's custom jewelry line on Etsy. Featuring a minimalist aesthetic, Danielle's designs…
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Leading Ladies
Utenzi Miller
Utenzi Miller marks the third generation of her family dedicated to quality eyewear. Learning the ropes by throwing her heart and soul into her father’s business, Utenzi — a self-confessed workaholic — eventually decided to continue the legacy through her own business, Elegant Eyes. Celebrating 25 years, Utenzi has made it her mission to help…
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Leading Ladies
Keena Williams
Keena Williams came by the nickname “excessive” for her bold and exaggerated use of bangles and layered necklaces. The name stuck, eventually becoming her philosophy, business and brand. Keena is the owner of So Excessive Boutique in Newark, N.J., where she puts her against-the-grain fashion philosophy to practice: accessorize first and let your outfits compliment…
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Leading Ladies
Kate Duff
Kate Duff, co-founder of 3floz.com, became friends with her partner Alexi while traveling and working together for another company. But there was one problem: Their travel styles were completely different and drove each other crazy. Kate was a two-bag, checked luggage woman, while Alexi showed up with only a carry-on. At the root of the…
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Leading Ladies
Kristina Moreno
Kristina Moreno was attending college and studying occupational therapy when she decided to switch to retail and design therapy. With a heart that was never quite into health care, she dropped out of college to pursue interior design. Kristina ended up running a boutique in Seattle and moved her way up the fashion ladder from…
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Leading Ladies
Jennifer Conforti
At only 26 years old, Jennifer Conforti has an enviable title at an amazing fashion company. She's the vice president of operations for ISAAY.com, an online women's retail website (which features some killer brands). She has one goal as her career moves forward — to build isaay into a company that's a household name, so…
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Leading Ladies
Paige Lemann
Paige Lemann founded parker+paige, a retail clothing company with a socially conscious, giving-based model specializing in emerging designers, during fall 2009 and has served as the company's CEO since February 2010. A passionate advocate for social responsibility, Paige created parker+paige with a unique premise. For every piece of clothing purchased through the site, parker+paige gives…
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Leading Ladies
Marissa Govedarica
Marissa Govedarica is a college student who proves that you can find a fabulous job while you’re hitting the books and working toward a degree. As the Chicago beauty specialist for POP beauty, Marissa gets to provide makeovers for fabulous women just like you. And Marissa is someone who lives what she sells. When I…