Have you ever dreamed of starting your own clothing store? Carrol Mardian did just that five years ago when she and her husband opened Mermaids, a swimwear store, and World Core Surf, a hard goods and name brand surf apparel store. Both are both located in Kona, Hawaii. Before opening Mermaids and World Core Surf, Carrol and her husband owned two stores in California. With a true love for retail, Carrol has been in the clothing and surf industries for thirty years. Read on to find out how she discovered her passion as well as her best insider advice for starting your own business.