Many young women dream of a job in the beauty industry – wondering what it would be like to create the hue in our favorite eye shadow or that perfect shade of fuchsia lipstick. Sara Friedman’s job is to market those very products for iconic beauty brand Mary Kay, but when she started college she was intent on becoming an orthodontist. Chemistry class nudged her to a different career path (she even considered work as an architect or teacher), but it was helping others feel like their best selves that eventually propelled Sara to her dream job as Mary Kay’s Vice President of U.S. Marketing.
Before working to capture more market share for Mary Kay in the $60 billion beauty industry, Sara worked in various roles at the company for more than a decade, including Director of Consultant Business Tools for the company. In this role she supported the company’s more than three million Independent Beauty Consultants through programs and business tools, including the Starter Kit; bonus programs BizBuilders and Ready, Set, Sell; product education; and MKConnections. Previous to joining Mary Kay, Sara worked for as a manager and analyst at Accenture for nearly six years.