A job in PR is all about connecting: making connections, keeping them and growing them. And any PR woman worth looking up to will tell you it’s the act of connection that leads to the biggest stories. Rebekah Iliff is one of those women — not only does she crave the act of connection with others, but also believes it’s vital for anyone in the space to be the best there is at connecting the dots within a story, too.
As chief strategy officer of AirPR, a PR analytics and insights measurement company serving Fortune 500 and technology companies, Rebekah was brought in to help build the right kind of measurement tool. She was the perfect fit too, being that she founded her own PR agency in 2007 specializing in technology launches.
“We look at how PR is really moving the wheel and what decisions we can make for future campaigns,” Rebekah says of her job. “In my job, I write and speak about how PR, technology and data are playing an ever more important role. I help people understand and define where PR is changing. You can’t build a technology and not be able to communicate to your audience, so that’s a large part of what I’m doing. We’re building a product around a relatively new way of thinking about measurement, so it’s my job to be able to articulate that and talk to our customer in a way so they understand why it’s really important.” But back to the connections: it isn’t just communicating her company’s message that feels like success for Rebekah. She says, “At the end of the day, it’s about the feeling I leave people with.”