Natalie Bowman knew it was time to move on when she was getting bored with making TV ads in her advertising career. Social media was a new territory for brands and an innovating and exciting place to be.
Exciting, indeed. Natalie's job as the social marketing director for Bing and MSN has taken her to the White House, five continents, the Grammy's and a meeting with Martha Stewart. Her day-to-day includes overseeing a team of people — including the brands' social communities and Bing's sponsorships, like Sundance Film Festival and the Seattle Seahawks.
While her work keeps her busy, Natalie avoids the term "work-life balance." Instead, she says her key to managing priorities is having a supportive husband, who manages their household and cares for their daughter, while she focuses on her career.