Entrepreneurs often bide their time at a larger organization, building skillsets and contacts until they’re ready to take a leap out on their own. But for Lissy L’Amoreaux, the reverse process turned out to be a winning combination.
Lissy ran her own digital business for seven years, helping her to finely tune her communication chops while exposing her to key people and competitive agencies in the field. And Ignition, an agency in LA Lissy had always admired, was a resource for inspiration in her own line of work. So when the timing was right, Lissy reached out to a contact there and promptly became the agency’s new digital managing director. Major win.
Find out how Lissy balances the pull of numerous people, needs and creative directions (quick hint: lists for days) and why she still insists people “work to live” and not the other way around.