Becca Apfelstadt

“I’ve actually never had a resume!” We’re going to jump out on a limb (soon-to-be-reveled pun 100% intended) and say that treetree co-founder and CEO Becca Apfelstadt is one of very few successful advertising agency owners who can say that. Starting her career before most girls even decided what to wear for prom, and quickly…

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Judee Song Karson

If you haven’t already heard of thredUp before now … well, just go visit their website. Trust us. Artfully blending online shopping and consignment, thredUp makes selling and buying second-hand feel a lot less second-hand. But thredUp’s premium user experience that turns back-of-closet reruns into cash isn’t just limited to the transaction, it’s carefully curated…

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A Seat at the Table With the Women of Instrument

We’re excited to introduce our new series, A Seat at the Table, where you’ll get the opportunity to hear from dynamic women who work together at the same company. Their specific roles may be varied, but their message is the same: It’s time for more women to join them in shaping today’s business world. Grab your coffee…

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Seat at the Table with the Women of WONGDOODY Seattle

We’re excited to introduce our new series, A Seat at the Table, where you’ll get the opportunity to hear from dynamic women changing the face of business who all work together at the same company. Their roles may be varied, but their message is the same: It’s time for more women to join them in shaping…

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Pam Fujimoto

Pam Fujimoto, executive creative director at WONGDOODY LA, can say one thing with certainty about her job: “I hope they let me stay here.” While that sentiment is mostly in jest, Pam’s career path, beginning and ending at WONGDOODY with a few stops at other agencies in the middle, definitely proves being in the right…

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Lissy L’Amoreaux

Entrepreneurs often bide their time at a larger organization, building skillsets and contacts until they’re ready to take a leap out on their own. But for Lissy L’Amoreaux, the reverse process turned out to be a winning combination. Lissy ran her own digital business for seven years, helping her to finely tune her communication chops…

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Kate Whatley

Kate Whatley knew social media was going to revolutionize how the world looks at advertising. Unfortunately, the traditional advertising agency she worked for didn’t really agree. Repeatedly — and unsuccessfully —pitching social campaigns, Kate even resorted to covertly adding social support to multimedia campaigns. Growing increasingly more tired of watching advertising agencies getting left behind,…

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Yulia Laricheva

For Yulia Laricheva, it all began with a pencil, some wallpaper graffiti and (we’re guessing) one not-so-happy mother. Yulia did, however, put her anti-establishment beginnings to good use, combining her love for art, textiles, storytelling and fashion into Loup Kids. And now Yulia is creating her vision one piece at a time, building her budding…

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Paige Campbell

If you had asked then-college freshman Paige Campbell where she saw herself 20 years down the road, her answer wouldn’t have matched up with where she’s at today. A student interested in design, Paige didn’t discover her passion for advertising and public relations until her participation in a national competition her senior year. Fast forward…

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Maria Reitan

Maria Reitan is a senior principal and head of the lifestyle marketing group at Carmichael Lynch Spong, a Minneapolis and New York City-based PR agency. As part of that role, Maria leads the agency's efforts in marketing to women, lending her expertise on how to reach the coveted demographic and uses her television news background…

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