Kimberly Grustas' entrepreneurial "Eureka!" moment was the result of what she couldn't find in the drugstore beauty aisle: skincare products that were safe, effective or age-appropriate for her own two daughters. So, Kimberly embarked on a journey to start her own.
"Good For You Girls" is meant to be a girls first skincare product and is aimed at helping parents teach their daughters healthy habits while keeping them away from toxic chemicals during a crucial time in their bodies' development. "I love, love, love what I do. Who wouldn’t?" Kimberly says. "After all, I get to pretend I'm 12 every day and develop products that nurture and support girls to show them how important they are."
Trust your inner voice. Everyone has one and, as women, we're often so worried about pleasing everyone else that we shush her up and push her aside.
What inspired you to launch your own skincare company?
As the mom of two girls who also worked in the natural products industry, I recognized there were no products I felt were safe, effective or age-appropriate for my own daughters.
What makes Good For You Girls different from the competition?
Most skin care products aimed at girls ages 9 to 14 contain chemicals or are inferior formulations. Good For You Girls is about providing the finest natural ingredients with formulas focused on the needs of young skin like dirt, grime and bacteria.
What does your job involve on a daily basis, and what types of responsibilities do you have in your position?
As a small company, I'm responsible for every aspect of the business -- from product development, to manufacturing, marketing, sales and even bookkeeping.
What is your favorite part of running your business?
As a mom of girls ages 10 and 12, I'm so passionate about the message of Good For You Girls. Empowering girls to take an active roll in taking care of themselves makes them feel good on the inside and the outside during a time of extreme change, which is very often a difficult time for girls. Moms tell me all the time how they wish Good For You Girls was available when they were young, because it would have changed their whole outlook.
What challenges keep you awake at night?
Deadlines and budgets are very stressful. I have to work off of checklists so that during the day, I know exactly what are most important tasks for the day. Honestly, some days there are just not enough hours to get it all done and I have to remind myself that it will be there, waiting for me in the morning.
As an entrepreneur, is work/life balance ever a problem with you? If so, what is one no-fail tactic you use to create balance?
As an entrepreneur, balance is extremely difficult. I'm very guilty of not giving myself enough down time. For me, the time that I can afford myself is all that much sweeter and more precious.
Was there ever a moment in your career where you’ve thought, “I can't believe I have this job?" What was it?
I'm a designer by trade and one of my favorite aspects of my job is design. I have so much fun designing new packaging and graphics for the website. I get to harness my inner girl in some way every day.
What are some of the rules you live by?
Life is a constant learning experience and every day brings new opportunities. Approach every task with the best of your abilities and fearless enthusiasm. Sometimes it won’t always work out, but you'll never regret trying.
What one piece of advice do you wish you could tell a 21-year-old version of yourself?
Trust your inner voice. Everyone has one and, as women, we're often so worried about pleasing everyone else that we shush her up and push her aside. Slow down and take time to listen to your heart. Don’t be so impatient.
Who is your rock?
My amazing husband of 22 years.