Kimberly Grustas' entrepreneurial "Eureka!" moment was the result of what she couldn't find in the drugstore beauty aisle: skincare products that were safe, effective or age-appropriate for her own two daughters. So, Kimberly embarked on a journey to start her own.
"Good For You Girls" is meant to be a girls first skincare product and is aimed at helping parents teach their daughters healthy habits while keeping them away from toxic chemicals during a crucial time in their bodies' development. "I love, love, love what I do. Who wouldn’t?" Kimberly says. "After all, I get to pretend I'm 12 every day and develop products that nurture and support girls to show them how important they are."