Kendall Herbst

When Kendall Herbst switched from working as a Conde Nast fashion editor to getting her MBA at MIT, she found she had a lot less…

When Kendall Herbst switched from working as a Conde Nast fashion editor to getting her MBA at MIT, she found she had a lot less time to think about what she was going to wear (a feeling we know all too well!). But Kendall still wanted to feel fashionable.

So, Kendall combined her fashion and business smarts and created StyleUp, a site that’s essentially a personalized style assistant. Every morning StyleUp users get an email with an outfit that matches their personal style and works with the local weather.

Read on to learn more about how Kendall manages the intense schedule of an entrepreneur and the “little bit crazy” she says it takes to be like her.