Hattie Collins is a big believer in life décor—the sum of outfitting yourself, your home and your life. With her total approach to personal style, Hattie established her very own boutique and lifestyle brand in 2012, and now Hattie Sparks New Orleans is a one-stop shop for filling your closet, adorning your walls or finding the perfect gift.
Filling the world with a personal brand of style is an enviable job, but it’s the end result of a whole lot of hard work. “There’s not much I don’t do when it comes to the business,” admits Hattie. Keeping herself more than busy with buying, merchandising, finance, marketing and operations, Hattie’s involved in every aspect of her business. Saying she thrives in a bit of chaos, she also credits her continued success to the support of a dynamite team and learning that sometimes, you just have to say “No.”