What do you get when you combine a love of travel, a passion for writing and an entrepreneurial spirit? Content strategist Gigi Griffis. Wanting to be a writer since she was little, Gigi's dream came to life after working as a copywriter at an ad agency and realizing that a great piece of content needed an even greater strategic foundation. And that's when she dove head first into content strategy, creating her own business, traveling the world and passing on the good — her goods — to others.
Gigi is a content strategist, writer and founder of Content for Do-Gooders, a consulting business for brands looking to tell their story through strategic websites, blogs and social media. Even better, Gigi gives 10 percent of her profits to causes around the world that she cares about.
How does she manage it all? A pinch here and there to make sure it's real always helps. "I was sitting in a café in Ghent, Belgium writing when it hit me: I'm a writer. I'm a storyteller. I'm a content strategist. And I own my own business, which allows me to travel the world while I’m doing it."