If we ran a PR agency, we'd want Emily Scherberth on our team leading the way. As the chief connections officer of Symphony PR & Marketing, a firm she founded in 2008, she brings more than 15 years of experience developing marketing strategy, branding initiatives, product launches and media relations campaigns for digital media, technology, automotive, CPG, travel/hospitality and sports companies to her business.
Before launching Symphony PR & Marketing, Emily was the vice president of the consumer technology practice at Allison & Partners. During her tenure, Emily led the company's competitive pitch for YouTube, which became the agency's largest client in September 2006. In addition to designing the reactive media relations response process for the online video leader, Emily provided internal communications support, strategic counsel and spearheaded major stories such as the “Best Inventions of 2006” and the “Persons of the Year” in TIME magazine.
As a senior member of the country's most respected agencies, Emily performed award-winning work for high-profile brands including Yahoo!, Citysearch, Match.com, Nike, Nestlé, General Motors, Ford, Mitsubishi Motors, Automobili Lamborghini, Hilton Hotels Corporation, Boost Mobile and SBC (now AT&T). In addition, she received a 2007 PRism Award, a 2003 IABC Gold Quill Award, a 2003 LACP Magellan Award, and is WOMMA-certified in social media marketing.
Emily also is a part–time professor at Loyola Marymount University (her alma mater) where, since 2007, she's taught two upper division courses on public relations strategy and social media.
This PR maven also is the kind of girl we'd like to hang out with. She's an avid traveler who tries to go on at least one big trip and a few smaller weekend escapes every year. She is a diehard Minnesota Vikings fan who lives for Sundays. And her go-to solution when she needs to hit the "reset" button? A massage, which she tries to get regularly.