Elizabeth Johnson

What started with a love of creating and a love of stationary evolved into a full-time job when Elizabeth Johnson left the corporate world after…

What started with a love of creating and a love of stationary evolved into a full-time job when Elizabeth Johnson left the corporate world after her first baby was born. Nearly five years later, Elizabeth now infuses her love of color, pattern and monogram into the designs of her luxury lifestyle brand, Pretty Smitten— from stationary to Lucite trays, coasters and custom iPhone cases. Her line features items all designed and crafted by her. In fact, every single item a customer buys passes through her hands first.

As talented as she is, she admits that balancing a job and three babies under five requires more than a little juggling. “I wear a lot of hats,” Elizabeth says of the act. And she advises others, “Make sure there’s some sort of hat rack to keep it all together. Everything runs much more smoothly!” We think it’s only a matter of time before she’s designing her own.