Amy Wingertsahn



Towson University – Bachelor of Science, Business Administration, Concentration in Marketing

Amy Wingertsahn won’t sugarcoat it: it can be really terrifying to launch your own business. And it’s especially true when you have a successful career in the corporate world. But Amy, a buyer for a lawn and garden distributer, had that entrepreneurial itch she realized couldn’t be ignored. So pairing that passion with a love of affordable fashion, Amy took one giant leap of faith in 2012 to begin Brighthouse Baubles, an online boutique featuring bold and beautiful baubles, always priced under $50.  

Calling herself Brighthouse Baubles’ CEO—Chief Everything Officer—Amy is intimately involved in all facets of her business, from accounting to customer service to product photography. While that’s meant a whole lot of work and a few late-night peeks at her iPhone, Amy assures us she’s never thought twice about her decision to be her own boss—especially because she’s living her passion daily.

My motto is: Plan your work and work your plan!

How did you discover your current job?

I launched Brighthouse Baubles in September 2012, after working as a buyer in the lawn and garden industry for five years. I had the entrepreneurial itch and I knew if I didn’t take the leap of faith and launch my business, I probably never would! I haven’t looked back since.

What responsibilities do you have in your role?

I call myself the CEO: Chief Everything Officer! As a solopreneur, I manage all day-to-day activities from social media, marketing, customer service and order fulfillment to finance and accounting, styling and photography. It’s been an amazing experience and I’m completely immersed in all facets of running a company.

What is it about your job that makes you feel it’s the right fit for you?

It’s amazing when you achieve the little goals you’ve set for yourself. I try to relish in the accomplishments I’ve had since launching. When I achieve goals, collaborate with a new blogger or send samples to a major magazine, the sense of accomplishment is overwhelming. I created and launched my own business to give myself the chance to truly excel and enjoy my professional career and to not be restricted by boundaries that the corporate world tends to impose. My words of wisdom? Follow your heart and create your own path.

What challenges keep you awake at night?

I have lofty dreams and aspirations for myself and for my business, so I often find myself awake at night thinking about new product launches, establishing a wholesale business and entering new product categories that compliment jewelry. I always have to remind myself that building a business is a marathon and not a sprint and I need to ensure strategic steps that work for my business, rather than trying to grow or expand too quickly. My motto is: Plan your work and work your plan!

Is work/life balance ever a problem with you? If so, what is one no-fail tactic you use to create balance?

Work/life balance is always a challenge. It’s hard for me to shut off at the end of the day. My fiancé has caught me writing notes or researching on my iPhone in the middle of the night. He kindly reminds me that I should be sleeping! Having a supportive partner is my key for maintaining balance in all aspects of my life. And my no-fail tactic is to truly try to turn off and enjoy the weekends by spending those two days relaxing and recharging for the following week.

Was there ever a moment in your career where you’ve thought, “I made it!” What was it?

The day I launched Brighthouse Baubles, I was genuinely proud of myself for following my heart and my dreams. It can be a bit terrifying launching your own business; there are so many unknowns. But if you believe in your mission and stick to your plan, from my experience, it can be an extremely rewarding journey.

What are some of the rules you live by?

Work hard, enjoy life and love others. We all have one life to live and I don’t live with any regrets. Express your feelings, help someone in need, smile to a stranger and always be thankful for what you have.

What qualities does it take for someone to be successful in your line of work?

You must be creative, tenacious, determined and optimistic. Above all, you have to be passionate and confident about what you’re doing and you must always have the desire to exceed customer expectations. Success will follow if you believe.

What one piece of advice do you wish you could tell a 21-year-old version of yourself?

Build great relationships and embrace everyone you meet. Your network is truly important in having and building a successful career. Also, strive to think positive each day—your attitude will determine your success.

Where do you see your business in five years?

In five years, I plan to have a thriving wholesale business and have an amazing team supporting me to grow Brighthouse Baubles.