For Yulia Laricheva, it all began with a pencil, some wallpaper graffiti and (we’re guessing) one not-so-happy mother. Yulia did, however, put her anti-establishment beginnings to good use, combining her love for art, textiles, storytelling and fashion into Loup Kids. And now Yulia is creating her vision one piece at a time, building her budding brand on nights, weekends and between gigs as freelance interactive art director.
On a mission to provide “Big Style for Little People,” Loup creates small batch, hand drawn and silk-screened tees. All that attention to detail means a whole lot of work for Yulia, but loving what she’s created means it doesn’t necessarily have to feel like it. “It doesn’t feel like work,” says Yulia “I get to play all day.”