Vittoria Woodill lives and breathes fashion on a budget for her lifestyle confidence blog, Polished for Pennies (P4P). Since September 2011, Vittoria has been documenting her fabulous finds, inspiration and resourcefulness through video and blog posts with themed months and photo shoots — what she describes as “tips and tricks to looking, feeling and living like a million bucks on a few shiny pennies.”
In college, Vittoria was a communication major who focused heavily on work outside of the classroom: she had a two-year stint as a Philadelphia Eagles cheerleader and would work up to three media jobs in one day. This sometimes meant traveling outside the city to work a radio gig and then commuting to work two different jobs in the same building an elevator ride apart. Later, Vittoria launched Polished for Pennies while working as an afternoon traffic reporter.
One of her first big breaks came when she answered an email looking for budding fashionistas for a TV segment. Although Vittoria’s blog was just shy of being five months old, she jumped at the chance and pitched her idea to the mystery client, who just so happened to be Tim Gunn and ABC for "The Revolution". Since appearing on the now-defunct style show, Vittoria continues to make occasional guest spots on CBS Philadelphia. More recent P4P victories include interviewing Spanx inventor Sara Blakely and being retweeted by renowned fashion designer Rachel Roy. Although surprised by a recent layoff, Vittoria is more determined than ever to grow her brand. “I’m looking at this period … to stay focused and dedicate the ‘off’ time I have now to nourish and grow the blog to be bigger than ever!” she confided. “Maybe even surprise myself.”