NASCAR Week: This interview is part five in a series of five articles this week on jobs in NASCAR.
At first glance you might wonder, “Why is I Want Her Job featuring a NASCAR wife? What’s her job?” Well, Samantha Busch isn’t your typical NASCAR wife. She’s a social media maven who tweets updates about her husband, Kyle Busch (driver of the No. 18 M&M’s Camry), from his pit box during the race. But she does it her way, and will be quick to tell you that she actually gets more response from fans when she tweets what shoes she wore to the track that week.
But again, unlike your typical NASCAR wife, Samantha, who was raised in a small town, strives to be the voice of women in the sport. And her shoes aren’t Gucci our Louboutin. This girl likes to shop at TJ Maxx and wear shoes from designers like Steve Madden. “There’s a lot of women who are into racing, but they also like to shop. They like fashion. And they like affordable fashion.” And as an ambassador for female fans, Samantha created a website that features health and fitness tips, clothing at a low price, as well as videos and content that show women ways to be sexy and confident.
She also applies her business psych degree on a regular basis. When Kyle Busch Motorports (KBM) restructured its 401(k) and benefits packages, Samantha was really involved in creating strategies the company would use to create a better environment and benefits for its employees. She’ll also tell you that right now the nearly 60-employee shop is her and Kyle’s baby. “It’s growing and we’re really proud of it. We’ve built our shop from the ground up. We’re young, and we’ve made a lot of mistakes, but we’ve learned from it. It’s exciting to have a Nationwide team this year, but it’s also a little nerve-wracking.”