This is a first for IWHJ: a double profile. Today, we’re happy to feature Morgan Baden and Kelly Baden, identical twin sisters who both love their jobs. But while Morgan and Kelly may look alike and even live together in New York City, they have very different careers.
Morgan is the director of social media and internal communications at Scholastic, the world’s largest publisher and distributor of children’s books. She manages spreading the company’s messages about books, education and literacy on its various social platforms – producing content, answering questions and keeping the communities engaged. Outside of the office, she writes teen fiction.
Kelly is the program and policy director at the National Institute for Reproductive Health and their sister organization, NARAL Pro-Choice New York. The institute works with state and local organizations across the country to design advocacy, policy and education programs that expand access to reproductive health care like abortion and contraception. Her work ranges from monitoring health care reform to traveling for events with local elected officials, advocates and public health officials.
But there are some similarities – they are twins, after all! When they’re not working, Morgan and Kelly both enjoy spending time with family and friends, yoga and "really good beer.”