Lauren Hefferon might have one of our favorite job titles yet: director and CEB — chief executive biker.
An avid cyclist from a very young age, Lauren knew she wanted bicycling to be at the center of her life, but wasn't sure how to make a career of it. After graduating in anthropology from Cornell, she embarked on a three-month, 35,000 mile bike tour of Europe and then began living in Florence, Italy. There, after leading a few bicycle tours and studying the bicycle touring industry, she realized no cycling company specialized in Italy. Ciclismo Clasico — and that awesome job title of hers — was born.
Lauren drives all visionary aspects of Ciclismo Classico, from itinerary design and tour leader training to marketing and company strategy. Her trips have won “trip of the year” awards from National Geographic Traveler and Outside magazine. But best of all, Lauren says her passion and her work are one and the same.