In Kim Beylin’s line of work, multitasking is a given – easy even. The real struggle is catching a moment to focus amid a glut of media and competing deadlines.
Kim is the associate creative director of digital design at the LA branch of Weber Shandwick, a global public relations agency with offices in 74 countries. Her day-to-day tasks include everything from developing campaign ideas for a client to art directing a website, working on a new business pitch or meeting with her team. Kim says there are at least two consistent elements to it all: an incredible group of coworkers and a need to explore and keeping moving forward.
Design and technology are still very male-dominated industries. So a few years ago, Kim started an LA chapter of SheSays, which offers educational and networking opportunities for women in digital communications. She tells others interested in her field to hone a skill or nurture a passion even if it has nothing to do with their career. “Invite the unexpected,” Kim writes. “Lean forward. Take a risk.”