After graduation, all Ijeoma Okeagu dreamed of was the security of paid employment. But, it seemed the universe had greater plans for her. Fresh out of college with no dream job in sight, Ijeoma chose to develop the skills she had to create the type of job she wanted.
Armed with a bachelor's degree in theatre arts, Ijeoma tried her hand at a few projects, including publishing City Crawler, a lifestyle magazine, as well as running an upscale lounge called CODE. Then, she launched White Rabbit Nigeria, a firm located in Nigeria's capital, Abuja, that offers a wide range of services—from public relations to marketing communication, hospitality, media and more.
Every day Ijeoma finds herself closer to her goal of "running the biggest corporate events/marketing firm” with White Rabbit Concept, the marketing communications arm of her company that focuses on corporate events and hosts a monthly entrepreneurship development session for young people in business. Recently, White Rabbit Favours was introduced to cater to busy executives and anyone who wanted to creatively send a special gift to a special person.