[Editor's Note: Emmie's interview is the first in a series celebrating Southern Proper this week. Check back all week long to learn what it's like to work for the Southern fashion powerhouse.]
Emilie Howard and her sorority sister shared two common passions among college-aged women: Southern men and fashion. Their uncommon pursuit of that passion? Starting their own men’s clothing brand.
Southern Proper, haberdashery for the Southern gentleman, is a tribute to the southern preppy style—just check out the brand’s bowties or neckties. As a founder, Emilie, who goes by “Emmie,” wears several hats; from flying to meet with manufacturers around the world to taking customer orders or working on the latest season’s collection. “Some say that clothes should relate to who you are … and I feel the exact same way about my career,” Emmie says. “My upbringing, family values and style are reflected in Southern Proper’s Culture and products.”