Crystal Ermon



Robert Morris University - Business

Crystal Ermon is a 22-year-old talent manager and is CEO and founder of C.S. Ermon Management. She started the company in 2009, after producing a fashion show in Chicago. Previous to that Crysal was an intern with the Chicago Sky, the city's WNBA team. She believes internships are all about finding what career path suits you best. We couldn't agree more. Outside of work Crystal is a self-proclaimed tea-fanatic. She also loves cheesecake, looking her best and swapping opinions on the latest and greatest beauty products to hit the market.

Live life, and do everything that you dream, think, and talk about doing so that in the end you have no regrets.

How did you discover your current job?

I discovered my passion for managing talent while interning for the WNBA team the Chicago Sky. It was there that I worked in the public relations department and coordinating the media and celebrity events. I then produced a fashion show of my own and assisted in other fashion shows as well. I started to know a LOT of models and talented individuals. I also became acquainted with people who needed talent, too! So it got me thinking this might be an industry I'm good at. After all, a good talent manager has excellent public relation skills.

What has been your path so far to get you where you are today?

It's taken hard work, sacrifice and passion. Persistence also has aided me on my journey to where I am today.

Was there any one situation that helped you along your way?

I have learned from my failures and mistakes, and I know experience is the best teacher. My first year in business I had a meeting with an advertising company that would allow my models and actors to be a part of their database. Even though I was unprepared for the meeting, and I had some incorrect paperwork, they were willing to help me. They linked me with some great photographers and showed me the proper way my paperwork should be set up.

What is your typical day like? Does it ever change?

My daily routine consists of emails to clients on updates for my talent, bookings, castings, setting up shoots once a month for magazine fashion spreads, and of course, I’m constantly on the lookout for new faces through scouting. The majority of the time you will catch me in front of a computer screen or on the phone.

What is the most rewarding part of your job?

The greatest reward is watching the development and growth of talent. I’m a proud manager when they are booked for jobs.

What is the most challenging part?

The most challenging part is being everywhere at once! Sometimes when my talent is chosen for plays, fashion shows, etc., I’m not always available to attend and support everyone all at once, but they understand I’m there in spirit.

What is the biggest personal sacrifice you have to make because of your job?

At the end of the day I give C.S Ermon Management 100 percent, and because of that my personal life sometimes suffers, but it’s all worth it in this fabulous industry!

What is one lesson you've learned in your job that sticks with you?

Live life, and do everything that you dream, think, and talk about doing so that in the end you have no regrets.

What do you feel is the biggest challenge today, particularly for females in your industry?

One of the biggest challenges women face is being focused and dedicated to their OWN dreams. Women are natural lovers and nurturers, so when it comes to achieving goals, some of us slack in that area. Our biggest challenge is ourselves.

Who are your role models?

The role models in my life include my mother; Amanda Ermon, my sister who is has a heart for helping other countries; my Aunt Ruby, who also is an entrepreneur; and Beth Swofford, who is a top Hollywood agent. She is awesome!

Is there a quote or mantra that you live by?

I live by this code. If I can walk into a room/event and I know everyone there, and they know me, then that tells me that it's time to meet new people and get uncomfortable. Going places where no one is familiar with who you are or what you do can be scary, but it’s a new challenge. Never get too comfortable in a position. Take it to the next level.

What advice do you have for girls who want to be in your industry?

This industry is all about who you know and who knows you. So if you’re interested in being a talent manager or agent, make sure you understand the business end, as well as the glitz and glam that comes with the title. Surround yourself with people who work in this industry, and learn as much as you can from them.