Allison Dorst founded Pinks and Greens because of one problem: the inability to find stylish, yet functional golf clothing for women. Frustration ever mounting, Allison eventually realized her solution might also be an opportunity — there was a clearly defined gap in the market begging to be filled. Armed with her own experience, a lot of research and a vision, Allison launched Pinks and Greens from her one-bedroom New York City apartment (three months post-baby, might we add!).
Beginning in the world of women’s golf, Pinks and Greens now offers active apparel of all types for women who play hard in style. In an activewear environment Allison describes as “sterile, impersonal and uninviting” Pinks and Greens is all about delivering an experience reminiscent of the boutiques women love. And it’s a simple idea that sports-loving women are totally getting behind. “I know from the resonance with our customers, their loyalty and brand evangelism, we’re onto something,” Allison professes.