Aliza Licht knows how to leave a mark.
As senior vice president of global communications for Donna Karan International, Aliza is the force behind the brand’s iconic @DKNY Twitter account, which boasts more than half a million followers. The award-winning profile, which aims to be the “well-placed fashion source bringing you behind-the-scenes scoop from inside Donna Karan New York and DKNY,” is like your best friend. Aliza dishes daily about her life as a PR girl in New York, style, all things DKNY and even Olivia Pope. (Yes, she's as obsessed with Scandal as we are!)
But before she was part of the glitterati, Aliza was a University of Maryland student who dreamed of becoming a plastic surgeon. After coming to the realization that a life wearing the same uniform every day wasn’t for her (in addition to other facets), she pursued a career in the magazine industry. After a few years working for glossies she then made a switch to the fashion public relations world – nabbing a job at Donna Karan International.
Now Aliza shares her “how I got here” moments in her book Leave Your Mark. Packed with spot-on advice for your personal brand and career, it’s a must-read for any budding professional, whether PR bound or following another path.