Adriana Botti’s decision to start Little Words Project, a pay-it-forward movement in the shape of a friendship bracelet, was an impulsive one. Borrowing from an activity she had started with her college sorority, Adriana saw an opportunity to produce a “kindness bracelet” that could be used by girls of all ages to bring one another up, rather than put one another down, and decided to take the leap of starting her own business.
The Little Words bracelets — each with a unique, inspirational word — are meant to be worn for as long as the word resonates with the wearer, and then one day passed on to someone who may need the inspiration more. Each bracelet has a number inscribed into its tag, which can be used to register the bracelet and track its travels from wrist to wrist.
Adriana says the company’s mission fits her desire to help others and make a difference perfectly, and allows her the pleasure of taking on the challenges, successes, and yes, the failures, of running a company.