Katie Fogarty, Founder of LinkedIn Reboot + Reboot For Business, On Personal Branding

As the founder of LinkedIn Reboot and Reboot for Business, Katie Fogarty’s work has helped people transform their LinkedIn profiles, personal brands and career opportunities. And with a background writing for morning TV news, working for a global PR firm and even for a U.S. Senator, Katie’s experience in public relations and journalism has given her a perfect combination of skills to help others summarize their personal stories on their LinkedIn pages.

In today’s episode of I Want Her Job: The Podcast, Katie shares the benefits of making a LinkedIn profile page that displays the best of what you have to offer and explains why you should give your presence on the social network more attention. She also shares some of her top tips for easy ways to start engaging on LinkedIn, ideas to build stronger connections via the platform and ways to improve your visibility. Katie also talks about three mistakes people make on LinkedIn – so you can avoid making them yourself. She also discusses future trends on the platform, why LinkedIn is “a conversation” and her favorite tools for running her personal business.

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