Five years ago, a position like Nikki Sunstrum's didn't exist. And Nikki's quick to point out that five years from now it might not be here or it might evolve into something different altogether.
As a social media specialist for the State of Michigan, it's Nikki's job to set the strategy, direction, look and feel and content strategies of the 137 active accounts under the State of Michigan umbrella. She works to create meaningful, dynamic content that exists in a unified form. And although it's no easy task — she manages social media for the entire state! — it's one that holds numerous rewards for Nikki and indisputable value for the citizens of Michigan.