Maria Reitan is a senior principal and head of the lifestyle marketing group at Carmichael Lynch Spong, a Minneapolis and New York City-based PR agency. As part of that role, Maria leads the agency's efforts in marketing to women, lending her expertise on how to reach the coveted demographic and uses her television news background to coach clients for media appearances. Maria also hosts a weekly radio program titled “PurseStrings,” which features insight from leading marketing executives, authors, researchers and industry experts on how companies can reach women.
It's a busy and demanding career. Maria stays sane by keeping her personal goals realistic: "I don’t believe in work/life balance," she says. "I believe in priorities, which can shift from day to day."