Keena Williams came by the nickname “excessive” for her bold and exaggerated use of bangles and layered necklaces. The name stuck, eventually becoming her philosophy, business and brand. Keena is the owner of So Excessive Boutique in Newark, N.J., where she puts her against-the-grain fashion philosophy to practice: accessorize first and let your outfits compliment…
Leading Ladies
Vivian Weng
After graduating from Princeton in 2005 with a joint degree in engineering and finance, Vivian Weng took to Wall Street. After a few years working at McKinsey & Co. and Goldman Sachs, she realized she was less passionate about finance than she was about business, particularly retail. So, she went on to consult for various…
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Leading Ladies
Anna Bugge
When Anna Bugge first heard of styling, her reaction was, “I can’t believe this is a job.” You might feel the same way when you read about Anna’s work. A wardrobe and prop stylist, Anna helps companies develop their concept and brand during a photo shoot. She researches trends, searches for the perfect props and…
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Leading Ladies
Katie Behnke
Katie Behnke once was a teenager in Iowa dreaming of a life working as a clothing designer in New York City running her own line. Now, she's living her dream as the founder and creative director of Elegantees, an affordable line for the "everyday woman" who wants to dress fashionably. What makes the line extra…
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Leading Ladies
Jennifer Conforti
At only 26 years old, Jennifer Conforti has an enviable title at an amazing fashion company. She's the vice president of operations for ISAAY.com, an online women's retail website (which features some killer brands). She has one goal as her career moves forward — to build isaay into a company that's a household name, so…
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Leading Ladies
Paige Lemann
Paige Lemann founded parker+paige, a retail clothing company with a socially conscious, giving-based model specializing in emerging designers, during fall 2009 and has served as the company's CEO since February 2010. A passionate advocate for social responsibility, Paige created parker+paige with a unique premise. For every piece of clothing purchased through the site, parker+paige gives…
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Leading Ladies
Meghan Ellie Smith
Meet Meghan Ellie Smith, a woman with a one-of-a-kind job the rest of us can only dream of. Her official title is “The Levi’s Girl.” She says she always puts air quotes around her title whenever someone asks her what she does in person, because she doesn’t want people to think she just weirdly gave…
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Leading Ladies
Rebecca Chin
Have you ever looked at the cover of Marie Claire or People StyleWatch and wondered, “Who gets to choose the necklace that Taylor Swift wears on the cover?” Well, although she isn’t the one making the final call, Rebecca Chin, a PR manager and sales executive at Yvette Fry, definitely has some, shall we say,…
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Leading Ladies
Carrol Mardian
Have you ever dreamed of starting your own clothing store? Carrol Mardian did just that five years ago when she and her husband opened Mermaids, a swimwear store, and World Core Surf, a hard goods and name brand surf apparel store. Both are both located in Kona, Hawaii. Before opening Mermaids and World Core Surf,…