Allison Dorst founded Pinks and Greens because of one problem: the inability to find stylish, yet functional golf clothing for women. Frustration ever mounting, Allison eventually realized her solution might also be an opportunity — there was a clearly defined gap in the market begging to be filled. Armed with her own experience, a lot…
Leading Ladies
Helen Dealtry
After eight years working in textile studios in London and New York, artist Helen Dealtry had put in her time — she was ready to design for more than the fashion market. She also knew she wanted to create a line she could pin her own name to. Enter Woking Girl Designs, the creative textile…
Read More
Leading Ladies
Stephanie Erbilgin
As a student at the Fashion Institute of Technology, Stephanie Erbilgin knew without a doubt she wanted to create her own brand. However, she figured out early that while the design part was fairly intuitive, the business of fashion was another beast entirely. She also realized this particular struggle was a dilemma for countless emerging…
Read More
Leading Ladies
Tiffany Napper
Growing up, Tiffany Napper’s mother advised her to “keep a song in your heart.” That simple and practical yet elegant tidbit may have had more to it than Tiffany could ever realize. Starting her own boutique public relations and branding firm for musicians and artists called Bats on Strings means music is always close at…
Read More
Leading Ladies
Alyssa Kuchta
Alyssa Kuchta was a college student who had doubts about a career in psychology after graduation. While soul searching, she joined a student group and made bracelets for a relief fundraiser. That was the spark Alyssa needed to embark on a career in jewelry making. The eff.Y.bee line is ethereal and feminine, and has a…
Read More
Leading Ladies
Sarah Cunningham
Sometimes inspiration—and more importantly, know-how—can come in uncomfortable places. Sarah Cunningham was miserable in her first real job after college. But she was learning the ropes of fashion and getting one step closer to her dream: opening her very own store. And A Lovely Universe is the realization of that dream; a lifestyle shop in…
Read More
Leading Ladies
Kendall Herbst
When Kendall Herbst switched from working as a Conde Nast fashion editor to getting her MBA at MIT, she found she had a lot less time to think about what she was going to wear (a feeling we know all too well!). But Kendall still wanted to feel fashionable. So, Kendall combined her fashion and…
Read More
Leading Ladies
Yulia Laricheva
For Yulia Laricheva, it all began with a pencil, some wallpaper graffiti and (we’re guessing) one not-so-happy mother. Yulia did, however, put her anti-establishment beginnings to good use, combining her love for art, textiles, storytelling and fashion into Loup Kids. And now Yulia is creating her vision one piece at a time, building her budding…
Read More
Leading Ladies
Hattie Collins Moll
Hattie Collins is a big believer in life décor—the sum of outfitting yourself, your home and your life. With her total approach to personal style, Hattie established her very own boutique and lifestyle brand in 2012, and now Hattie Sparks New Orleans is a one-stop shop for filling your closet, adorning your walls or finding…
Read More
Leading Ladies
Jessie Becker
Jessie Becker has always had an eye for fashion, but what she had less of an eye for was putting her ideas into action. She often found that the procrastinator in her was a little too proficient at putting things off. “My passion for fashion design was always there; I had just always underestimated time.”…