Lauren Hefferon might have one of our favorite job titles yet: director and CEB — chief executive biker. An avid cyclist from a very young age, Lauren knew she wanted bicycling to be at the center of her life, but wasn't sure how to make a career of it. After graduating in anthropology from Cornell,…
Leading Ladies
Robin Farina
It had been more than 15 years off the bike when Robin Farina decided she still had the desire to compete. Several years of dedication and tireless training later, Farina won one of the most esteemed titles in cycling, a National Road Racing Championship, in 2011. Robin also co-owns Uptown Cycles, a bike shop and training…