I think it's safe to say one reason we all love going to Sephora so much is because we get to play with all the makeup available, right? Today's leading lady doesn't just get to play with makeup, but she gets to design it — from the bright neons to the blushing pastels, to the product design, to the trend forecasting. As founder and creative director of POP beauty Sara Strand doesn't just have a job, she lives her job.
Sara attended the hard school of life and says with a smile that she has yet to graduate. In her profession an industry an education is helpful, she says, but not a must. She started out carrying kits and washing brushes, assisting as a makeup artist for years before she even got to touch anybody's face! She says you can learn techniques in school, but you can't learn talent or color vision. That is something you just have inherently.
Sara was raised in a family of entrepreneurs and was rearing to go out into the world and do her own thing as soon as possible. She says she was lucky to have been given the opportunities she has, especially because she always felt misplaced in school, which she says was never her thing. She wanted to go out in the world and do and learn and experience life for herself. After reading every single book she could find on the subject of beauty, Sara moved to London when she was 17 to get her start as a makeup artist.
When Sara isn't working you can find her singing, because get this, she released her first album when she was only 12 years old. The powerhouse, who used to be singed to Sony music, is now in the studio recording what will be the sounds for her new album. Aside from makeup and music she believes there's really not room for much more in her life, including sleep!