After studying entrepreneurship in both her undergraduate and graduate classes, Erica Hession decided to put what she learned in the classroom to test with Reincarnation Outfitters, a costume and clothing boutique specializing in nature-inspired women’s wear. It quickly became her main focus as Erica found herself selling her product through booths at outdoor fairs, art shows, music and renaissance festivals and more.
Days can grow hectic when you're stocking inventory, balancing the books and making sales entirely on your own, but Erica points out it's hard to feel down when you're wearing a shimmery tutu and fairy wings. "I love putting little girls in pink tutus and reminding grown-ups to pay attention to their inner child," Erica says.