Anita Williams Weinberg had a problem most people dream of: the challenge of choosing between two excellent job offers. But rather than limiting herself to the obvious option "A" or option "B," Anita created a third choice. She pitched the hiring managers on the idea of taking her on as a consultant, and then launched Poppermost Communications.
While Anita's technical title is "Principal, Poppermost Communications," she says in day-to-day life, she's "not that fancy." Instead, she describes herself as a "really good content strategist and copywriter," who specializes in digital marketing content for the technology industry. We love her five-year plan (Hint: one option involves George Clooney), and are curious to see if anyone can meet the challenge she floats at the end to name the origins of Poppermost's moniker.