Alyssa Kuchta was a college student who had doubts about a career in psychology after graduation. While soul searching, she joined a student group and made bracelets for a relief fundraiser. That was the spark Alyssa needed to embark on a career in jewelry making.
The eff.Y.bee line is ethereal and feminine, and has a sister brand that helps give back. As the CEO and designer, Alyssa says, “It’s connected the dots on everything I love — designing … helping women feel good about themselves, making a difference, and promoting a positive and feel-good message.”
Find out what eff.Y.bee — the name and the brand — are all about!