A late-night conversation between father and daughter cemented a deep desire within Crystal Cooper to build a career around her lifestyle, rather than the other way around. And for Crystal, that meant surfing.
Beginning her competitive career as a teenager, Crystal found that as much as she loved being in the water, she was inspired by the brands that sponsored her. That inspiration soon blossomed into Salty Sweet Clothing, a brand that, according to Crystal, is “about going surfing with the boys, but having a pretty pedicure, too.”
What began as a garage-based screen printing business is now one of the industry’s only by-women, for-women brands. Building Salty Sweet from homemade t-shirt shop to worldwide online retailer has been a crash course in business, as well as in balancing life in general. “Salty Sweet is all about balance,” Crystal explains. “If you have a positive attitude, it’ll create balance naturally.”