Perhaps the story on the Uptown Soap website says it best. One beautiful day two years ago, armed with passion, Silvia Dontcheva decided to change the world one soap at a time, and so she started the company even though she had zero experience in the bath and body industry. Now multiple items in the line have been featured everywhere from Vogue to Vanity Fair, and products are sold everywhere from The Four Seasons to Urban Outfitters. So, when Silvia told us that every day is pretty much a dream day, how could we not believe her? Plus, she gets to play with fragrances and develop new product ideas all day long. And her creative side is ever-present. When she's not working she's collecting photos on her iPhone. (She has more than 10,000 right now!) She's also always in search of the next greatest-hole-in-the-wall restaurant and enjoys spending time with her dog, Kuppy.